
"XANDR BY AT&T" is still moving through the registration pipeline. Most applications hit at least one hurdle — objection, opposition or a hearing — and deadlines at each stage are short. Get notified the moment the status changes.
| Trademark | XANDR BY AT&T |
| Trademark Type | Wordmark |
| Class | 9 |
| Application Number | 3955608 |
| Nature/Scope of business | Software and mobile application software for use in connection with audience insights and addressable advertising; Software and mobile application software that provides analysis and statistics about the behavior of viewers of online videos, movies, music, pictures, images, text, photos, games, and other user-generated content; Software and mobile application software that provides analysis and statistics about the effect on and interaction with viewers as to advertising and marketing content; Software and mobile application software for use in decision-making, support, analytics and optimization of interactive advertising and digital media; Software and mobile application software for use in placing advertisements based on consumer habits, web browsing data, and economic trends; Software and mobile application software for use in generating online marketing programs; Software and mobile application software for reporting the extent and success of online advertising campaigns; Software and mobile application software for providing indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Software and mobile application software for providing, hosting, managing, developing and maintaining applications, software, websites and databases in the fields of ecommerce, online payments, order queuing, website design, data storage, shared computing capacity scaling, messaging services and calculation of website ranking based on user traffic; Software and mobile application software for use in advertising, marketing, and promotion services; Software and mobile application software for use in consulting in the fields of business, advertising, marketing and data analytics; Software and mobile application software for use in dissemination of advertising and marketing for others; Software and mobile application software for use in developing and providing marketing programs, tools and platforms for advertisers, marketers, and content providers; Software and mobile application software for use in analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising; Software and mobile application software for use in sales tracking for others, including brand lift, brand awareness, recall and purchase consideration; Software and mobile application software for use in analyzing and compiling business data, including viewership data for potential advertisers; Software and mobile application software for use in market insights and business research, evaluations, reports, consulting, management, administration and information services; Software and mobile application software for use in providing a searchable website, portal, forum, application, platform and database where advertisers, marketers, and content providers can reach, engage, and interact with online users for the purposes of promotion or advertising; Software and mobile application software for use in business management consulting, namely, use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions; Software and mobile application software for use in business and media monitoring and consulting services, namely, tracking television, film, web, and video content, and websites and applications of others to provide strategy, insight, marketing, sales, operation, product design, and reports in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Software and mobile application software for use in analysis and reporting of search engine referral traffic, internet traffic, keyword placement, keyword searches, online marketing, website activity and performance |
| Publication | In Journal No. 1873 |
| Status | DRAFT |
| Applicant: | AT&T INTELLECTUAL PROPERTY II, L.P. |
| Applicant Address | 645 East Plumb Lane, Reno, Nevada 89502 USA A limited partnership formed under the laws of Nevada, USA |
| Jurisdiction | DELHI |
| Agent | ARCHER & ANGEL |
| Agent Address | K - 4, SOUTH EXTENSION - II, NEW DELHI - 110 049. |
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